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Marketing Blog

• Cheap lists. Expensive results. May 14, 2012
  Ever shopped for a list for mailing or telemarketing?  It’s not very fun is it?  As you probably know,  it can be difficult to tell a good list from a bad one, and a good list broker from a not-so-good one. People frequently end up buying the cheapest list, thinking the process is just too […]
  Keith Finger
• Offline marketing isn’t dead, but is must be tracked. May 3, 2012
  It was John Wanamaker who once said “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” Mr. Wanamaker’s words were spoken in the early 1900s, when all marketing was “offline.” However the modern marketer doesn’t face the same issues tracking which offline tactics bring in leads. Because […]
  Keith Finger
• Please, hold the PDFs. April 3, 2012
  PDFs can be an especially useful format for providing information that people want to read offline. But I’ve noticed that many sites have content that’s only available as a PDF, and this isn’t know until the link is clicked on. Then Adobe Reader opens to view the PDF, and the visitor must click on their […]
  Keith Finger